Most food and beverage companies don't have Medical and Scientific advisory boards. What makes ReddRox so rare is that we had a medical and scientific advisory board before we even had a finished product.
Integrity of product and services is a cornerstone of everything that ReddRox brings to market. With an ongoing, thorough and sound medical and scientific investigative process, along with continuous and scrupulous criteria setting, ReddRox brings a new measure of accountability to both the professional and consumer world.
Chaired by Marc S. Micozzi, MD, PhD, ReddRox's Medical and Scientific Advisory Board functions as an oversight committee that reviews the merchandise, commodities, and services of each Division of ReddRox.
Marc S. Micozzi, MD, PhD
Marc Micozzi is a physician-anthropologist who has worked to create science-based tools for the health professions to be better informed and productively engaged in the new fields of complementary and alternative (CAM) and integrative medicine. He was the founding editor-in-chief of the first US journal in CAM; Journal of Complementary and Alternative Medicine: Research on Paradigm, Practice and Policy (1994); and the first review journal, Seminars in Integrative Medicine (2002). He organized and edited the first US textbook, Fundamentals of Complementary & Integrative Medicine (1996), now in a third edition (2006), with Elsevier Health Sciences. It has been translated into Spanish and Japanese. He served as series editor for Medical Guides to Complementary and Alternative Medicine, with eighteen titles in print on a broad range of therapies and therapeutic systems within the scope of CAM. In 1999, he edited Current Complementary Therapies for Current Science Press, focusing on contemporary innovations and controversies, and Physician's Guide to Complementary and Alternative Medicine, for American Health Consultants. With Springer Publishers, he has just published texts on CIM in Cancer Care & Prevention and in The Practice of Integrative Medicine: A Legal and Operational Guide (with Michael Cohen and Mary Ruggie of Harvard). He organized and chaired continuing education conferences on the theory, science and practice of CAM in 1991, 1993, 1995, 1996, 1998 and 2001, co-chaired with former Surgeon General C. Everett Koop in 1996, and with Dr. Koop and Dr. Dean Ornish in 1998.
Prior to this work, Dr. Micozzi published original research on diet, nutrition and chronic disease as a Senior Investigator in the intramural Cancer Prevention Studies program of the National Cancer Institute from 1984-86. He continued this line of research when he was appointed Associate Director of the Armed Forces Institute of Pathology and Director of the National Museum of Health and Medicine in 1986. His early work on carotenoids (including lycopene), iron and cancer (collaborating with Nobel laureate Baruch Blumberg), anthropometric methods for time-related assessment of nutritional status, and other research made important contributions to this field. He was recognized for his work as the recipient of the young investigator award at Walter Reed Army Medical Center in 1992, at which time he was jointly appointed as a Distinguished Scientist in the American Registry of Pathology, an affiliated, Congressionally chartered research and educational organization. He edited and co-edited two comprehensive technical volumes on application of clinical trials methods to new investigations of the role of micronutrients and macronutrients in cancer. He has published 275 articles in the medical, scientific and technical literature.
In 1995, he returned to Philadelphia (where he had completed medical and graduate training at the University of Pennsylvania from 1974-83) to serve as Executive Director of the College of Physicians of Philadelphia. He managed all aspects of the College's professional and public educational programs and operations, carried out new assignments and directions, and successfully managed the programmatic, financial and physical revitalization of the organization. This work included creation of the C. Everett Koop Community Health Information Center, which provided state-of-the-art information to consumers on health, wellness, and CAM. The White House Commission on CAM recognized this work on behalf of consumer health information in 2001.
Dr. Micozzi has actively collaborated with Former US Surgeon General C. Everett Koop for over 25 years with the National Museum of Health and Medicine, the Koop Consumer Health Information Center, on his textbook and conferences, and formerly as a medical and scientific advisor to Dr. Koop Life Care Corporation, where he worked on new developments with the FDA regarding review of dietary supplements. Over the past several years Dr. Micozzi has developed his own formulations for dietary, herbal and nutritional supplements for a variety of applications and has reviewed thousands of publications on hundreds of nutritional supplements and herbal remedies, including bringing to light little known herbal remedies from the Southern African continent. He has been a frequent speaker on these topics nationally and internationally, as well as an effective spokesman with the print (New York Times, Washington Post, Miami Herald, Chicago Tribune, Los Angeles Times) and broadcast (Good Morning America, CBS Evening News, CNN, C-SPAN, NPR) media.
In 2002, he became Founding Director of the Policy Institute for Integrative Medicine in Bethesda, MD, working to educate policymakers, the health professions and the general public about needs and opportunities for integrative medicine. From 2003-2005, he also accepted an interim appointment as Executive Director of the Center for Integrative Medicine at Thomas Jefferson University in Philadelphia. He is an Adjunct Professor in the Department of Medicine at the University of Pennsylvania, and in the Department of Physiology and Biophysics at Georgetown University, and a faculty member for the new CAM curricula at Drexel University in Philadelphia and at University of California at Irvine. He guest lectures widely in courses that use his basic texts.
Steve Rittmanic, Advisor
Steve Rittmanic is President of NUTRIFAB, LLC, a company formed to assist branded companies in formulating and commercializing a variety of healthy foods and beverages and to pursue novel nutritional applications through his own research. Rittmanic has worked in the food, dairy and nutritional supplement industries for 15 years on a multitude of products and their manufacturing environments, including protein-fortified supplements for weight management and sports. Rittmanic earned a M.S. in Food Science at the University of California, Davis, followed by a vast career in the nutritional development industry. He is the former Director of Product Development for Protient Inc., a manufacturer of membrane-filtered dairy and soy proteins. He has also served as Director of Functional Foods Development for the Nutricia family of brands, including GNC, MET-Rx, Carb Solutions and Sundown vitamins. His current project list includes market development of healthy beverages and some clinically significant botanical nutraceuticals related to inflammation and immunity.