PASS: Parents' Alternative to Sugars and Synthetics
PASS, Parents' Alternative to Sugars and Synthetics, is a nonprofit organization that is using its resources to help parents raise healthier children. The PASS mission is dedicated to stemming the tide of epidemics and diseases that are shortening our children's lives, including diabetes, obesity and cancer.
Unlike other epidemics that can be controlled or stopped by a pill or a vaccine, these epidemics can only be stopped by changing the way we eat and live. PASS wants to lead the way to that change.
The PASS leaders plan to bring awareness to parents and children by showing them how to make good choices about what they put into their bodies and how to care for themselves in order to stay healthy. Through education and advocacy, PASS will coordinate school programs that extend to the home, where parents and caregivers can apply the lessons learned.
The PASS Foundation will present instruction and distribute literature on how to read and understand food labels and will also recommend healthy meals, snacks and drinks. PASS will also advocate opportunities to be physically active, ways to reduce time spent in front of the television or computer, and show parents how to set a good example.
Some preventable diseases that are usually more common in adults are increasingly being seen in children today. These include type 2 diabetes; high blood pressure; joint problems; asthma; sleep disturbances; and depression. The PASS Foundation wants to combat this alarming trend and contribute to a healthier nation by educating consumers on how they can eat wisely to have lives filled with wellness.
The PASS Foundation is also offering fundraising opportunities for school, youth group and/or businesses in conjunction with Sparrow brand guitars, which can be custom-designed for the organization or the sponsor.
PASS Particulars
Mission
To enlighten the nation with the necessary information to avoid the dangerous ingredients in our food supply and to use knowledge and education to help protect our future generations from preventable forms of diseases and epidemics.
Origin of The PASS Foundation: Raising Healthy Children
The PASS Foundation began modestly enough and with great sincerity: it came into being because of a mother's concern for her children's health. When Lisa Marie, the CEO and President of ReddRox and a mother of two, was seeking healthy choices for her family, she faced a startling revelation. By reading labels she soon realized that many of the foods and drinks in her local grocery store contained ingredients that were unpronounceable and incomprehensible. Lisa wondered, "Why would you feed your children something filled with intimidating words you can't understand?"
Through her research and to her dismay, Lisa discovered the meaning of the words, i.e. ingredients. There was compelling evidence that certain ingredients (although FDA approved) can have harmful effects on the human body. This launched her quest to find healthier alternatives to the foods and drinks being promoted to mainstream consumers.
Lisa Marie, along with the team from her company, ReddRox, and her nonprofit organization, The PASS Foundation, are dedicated to validating a healthful lifestyle for families with the promotion of nutritional foods and products that can help prevent disease.
The PASS Foundation Purpose
The purpose of The PASS Foundation is to educate families on the effects of what they eat and drink by giving instructions on how to read and interpret food labels.
Physical and nutritional education is vital to the health of a growing child.
Today, childhood obesity, cancer and diabetes are at the forefront of the health awareness movement, yet products with questionable nutritional value are still being promoted to children and parents. PASS intends to bring awareness to adults and kids so they can make healthy choices with food and exercise and change the direction of their well being.
The PASS Foundation was established by a group of health-conscious parents in order to provide relevant, timely and easy-to access information to educate busy families on the effects of various ingredients on children.
PASS Divisions
PASS Education
Provides objective medical research and reliable scientific evidence about the ingredients found in foods and beverages.
PASS Seal of Approval
Ingredients
Provides a "Seal of Approval" for products that meet healthy nutritional standards.
Restaurant Menu
Provides national support of restaurants offering PASS approved products on menus.
PASS Product Distribution
Provides approved food manufacturers' products and lists for consumer consumption.
PASS Fundraisers
Guitars
Provides custom-made Sparrow brand guitars, designed for corporate and non-profit organizations, to raise money for charities of their choice.
All efforts are spearheaded by Lisa Marie, the ReddRox CEO and The PASS Foundation founder and director. Many of the PASS co-founders are professional athletes and their wives, as well as influential mothers and fathers. PASS will work along side the organizational affiliations of schools, community leagues, teacher organizations, hospital auxiliaries, and youth, collegiate and professional athletic programs.
Through adult guidance and education, The PASS Foundation will create a positive awareness and supportive environment that is necessary to shepherd the next generation into a healthier future.
It's Time
It's time to focus on nutrition as the catalyst for living a better and healthier life. Members of our Advisory Board, who include many professional athletes, are fully committed to make The PASS Foundation recognized and relevant.
PASS Partners
Sparrow Guitar
Sparrow guitar is a premier custom electric guitar manufacturer that has a commitment to the environment and humanity.
ReddRox
A natural hydration drink manufacturer which believes that today's youth is at risk for obesity, cancer and diabetes and wants to make a contribution to their education and overall well-being.
Jones Soda
An alternative beverage manufacturing company, they are committed to providing a natural soda choice in today's marketplace.
Vitamin Angels
A nonprofit organization that believes in providing vital nutrition to every child in need. Their mission through the year 2020 is to provide two vitamin A tablets to each child in developing countries, which is all that is necessary to prevent blindness there.
National Wrestling Coaches Association
An organization comprised of 7,000 coaches and 8,000 trainers from the junior high through collegiate level. They ensure the hydration and complete health of their athletes through testing and education. This is the only sports activity that has hydration testing mandated for its athletes.